Case Study

eHealth: Securing Top-Tier Media Coverage

Situation:

Methodology:

Target major, national consumer and trade media by using data-driven insights, expert commentary, and tailored outreach. Pitch unique studies that highlighted emerging trends in Medicare, offer eHealth's experts to speak on timely Medicare topics, and personalize pitches to align with the editorial focus of each media outlet.

Results:

eHealth gained widespread coverage in high-profile outlets, including The Los Angeles Times, Forbes, MarketWatch and Yahoo Finance. The media coverage increased engagement with potential customers seeking Medicare plan information and positioned eHealth as a consistent source for Medicare-related information.

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