Case Study
Vertos Medical: Gaining Media Recognition in Spinal Health
Situation:
Vertos Medical is a medical device company specializing in innovative treatments for spinal conditions, particularly lumbar spinal stenosis. As an early-stage company, Vertos sought to gain media attention and build credibility.
Methodology:
Target health and medical journalists as well as publications specific to the industry. Pitch compelling stories that focus on spinal health and highlight the efficacy of Vertos’ medical treatments. Facilitate opportunities for key leaders within Vertos to share their expertise and align Vertos with relevant industry conversations.
Results:
Vertos medical experienced an increase in media mentions as they were being featured in healthcare publications and industry news outlets. The engagement of key experts within Vertos resulted in numerous interviews, establishing the company as a leader in spinal health.