Case Study
CalOptima Health: Elevating Awareness
Situation:
CalOptima Health, Orange County’s largest health insurer serving low-income communities, was receiving minimal coverage from the media. CalOptima wanted to raise awareness about their offerings and initiatives and their key role in health services for low-income populations.
Methodology:
Target local journalists, healthcare publications, and national outlets to pitch stories and expert commentary. CalOptima healthcare professionals provide insights on relevant topics through interviews and articles.
Results:
CalOptima was being featured in positive news stories almost weekly. There was a significant improvement in the public’s awareness of CalOptima’s services.
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